Best Content Marketing Blog Ever!

Tips, tricks, and advice for doing business the write way

Julie Ewald

Find me on:

Recent Posts

Use a Blog to Supplement All of Your Marketing Efforts

Yep. All.

Blogging is a perfect companion to every campaign in one capacity or another. How?

Read More

Don’t Let a Freelancer or Agency Run Wild with Your Blog (Or Your Budget)

I get a major case of the warm and fuzzies when a client hands us the reigns and lets us create all kinds of cool content for their blog. When the sky is the limit, we are able to whip up a wonderful content mix that offers a range of something to cater to every persona that makes up their ideal audience. This allows us to create an entire library of brilliant on-brand content that’s basically begging to be shared and maybe even go viral. But this doesn’t mean this is always a good idea, as there are a few negative outcomes you could anticipate.

Read More

5 Essential Tips for Content Marketing Strategy for your Startup

Having a strategy for your content is imperative to it’s success. Now I know some folks just toss some content out into the world and get lucky, but that’s not the case for most who are seeing traction and profits from their content marketing. Yes, you are excited to jump in, but look before you leap! Making a content marketing strategy is usually the ticket, and I whipped up a webinar on the very topic. If you don’t have 30 minutes or so, here are five tips to get you started.

Read More

Where Content Writing Services Fail

As an entrepreneur myself, I understand the allure of a content writing service. You simply sign up, pay up, leave some instructions, and you'll have an article delivered to you! I know, I'm making these content writing services seem pretty darn nice, right?

Read More

Our Top Content Strategy Secret for Startups

Team Impressa works with a lot of startups, and most of them face very similar challenges. The issue, essentially, is that there's a lot that needs to be done, and the internal team is too small to tackle everything themselves. This includes content strategy. 

Read More

OMG! Viral Marketing isn't Really a Thing!

A client dumped us a few summers ago. After a very warm working relationship over several months, I received a very cold email out of the blue telling us our content and consulting services--including the content marketing strategy we were making them--were no longer needed because they decided to do "viral marketing."

Read More

8 Pieces of a Successful Blog Post

About a month ago, a potential client reached out to the Impressa Solutions team because he needed some blog posts. To be frank, blog posts alone were not going to get this guy to his stated goals. He needed a content strategy, but when I told him this, I was met with resistance. He didn't want to be "upsold" on "extras," and he insisted that I describe what a successful blog post looks like--because that was what he wanted.

Read More

What's the Best Blog Post Length?

Nine seconds is the average attention span of most readers. Therefore, you have nine seconds to capture their attention with your content. To achieve that, the first question you may ask yourself is this: Okay, so what is the best blog post length? Well, it depends on a few factors.

Read More

Does Your Startup Need a Ghost Blogger?

To cut to the chase: probably.

Read More

7 Reasons Why You Should Never Outsource Blog Posts to Us

We do (and have done) a lot of blogging on behalf of a lot of clients. From ghostwriting for life coaches to giving voice to a startup brand, we’ve seemingly done it all when it comes to blogging. However, you may never, ever want to outsource blog posts to Team Impressa. Here’s seven reasons why: 

Read More