Before you dive into the nitty-gritty of your content marketing plan, you need to know the audience for whom the content is intended. There’s no point in making it otherwise; whether it’s a blog or a video or an infographic, you’re wasting your time and energy making anything that isn’t targeted to a specific potential client or customer.
Life coaching is rewarding work, but never forget that it is WORK! If you want to do it full-time, you need to turn your life coaching ambitions into a legitimate business that generates revenue and becomes self-sustaining. After you’ve got your business model laid out, developing a life coach marketing plan is the single-most important thing you can do.
Marketing is one of those things, when you don’t know how to do it, that can seem like a magical power. But that’s hogwash. Marketing, though not necessarily easy, is very far from being secret magic. More than anything else, it’s a lot of blood, sweat, and tears donated to the cause of turning your life coaching business into a career that can sustain you financially while affording you the opportunity to help as many people as possible. Without marketing, it’ll prove nearly impossible for your life coach business to ever get off the ground; with marketing, on the other hand, you can find the customers and niches that will grow and maintain your life coaching as something more than a hobby.
What is inbound marketing?
So you’ve decided to start a life coaching business.
When first starting a life coaching business, there’s a lot you have to keep in mind. First and foremost, you need to understand that it is a business. Your urge to help people is noble and commendable, but you won’t be able to do much of that without a business plan on which to focus your life coach marketing efforts.
Marketing your life coaching business is both a challenge and a joy. The challenge comes in figuring out what to do and how to do it, while the joy comes on strong after you’ve done the job right and earned the trust of new clients.
When you start a life coaching business, it can be hard sometimes to remember that it is, in fact, a business. You first considered becoming a life coach because you wanted to help people, and you wanted to be a source of guidance and inspiration. On the list of factors that drew you to make your ambitions a legitimate business, however, odds are marketing was pretty far down towards the bottom, if on the list at all.
Life coaching is a noble endeavor, focused as it is on helping people. But before you can help a single soul, those people in need of your help must be able to find out about you and your life coaching business. You have to appeal to future clients where they are, and let them know you’re ready to help in just the way they need it.
Life coaching makes unique demands on its practitioners. Between helping clients and running your business, there might not be enough hours in the day to also cobble together a coherent, effective business marketing strategy on your own. Even so, many life coaches insist on a DIY approach that forces them to make choices between spending time helping people and spending time on ancillary things, like marketing and content development, that they aren’t good at and don’t like doing.