Nothing quite prepares new life coaches for the amount of writing necessary to properly market their business. For instance, content marketing best practices all but require a brand blog. That wouldn’t be a big deal if you could write about whatever you wanted, whenever you wanted, but such is not the case here. Instead, your brand blog must feature a steady stream of new and interesting content either ideological or promotional in nature (and sometimes both at once) that targets popular industry-specific search terms in order to drive traffic to your website.
A blog can (and should!) be a focal point of the content marketing strategies for everything from start-ups and small businesses to life coaches and entrepreneurs. Your very own blog provides space for promoting ideas, discussing industry trends, telling personal stories, and many other forms of customer/client outreach. It’s a chance to build the brand and develop its digital voice, as well as a great way to work out a sustainable SEO strategy that generates notice and, more importantly, traffic.
Under most circumstances, outsourcing blog posts is the best way for life coaches, startups, entrepreneurs, small businesses, and personal brands to get the most out of their content marketing strategy. Though it can make you anxious, and even seem dangerous at first, the right professional ghost blogger will provide high-quality content that reflects well on your business and, hopefully, drives a good deal of traffic to your website.
Before you can erect a building, you need a blueprint. It shows everybody involved in the construction what the finished product will look like, where things like plumbing and electrical wires go, how big the individual pieces need to be, and how everything will fit together. Without it, no one knows what they’re doing, and no responsible professional would ever break ground until it's been developed and approved.
Anyone who writes and works in the digital space should be familiar with the concepts of search engine optimization (SEO) and keywords.
As you get down into the nitty-gritty of developing a new content marketing strategy, you might find that you simply don’t have the time, nor the resources, to write your new blog yourself. Rest assured, this is fine, and something numerous small businesses, startups, authors, and life coaches have similarly discovered. It’s nothing to worry about, and simply means it’s time to look into outsourcing blog posts.
Great content doesn’t magically appear. It’s not like you can just toss some seeds, water them, and wait on awesome digital marketing to materialize. No, great content requires writers, and not just people who can write, but professionals who know what they’re doing when it comes to content marketing, SEO, keywords, and campaign development.
A personal or company blog is an important piece of any content marketing strategy. Whether you’re a life coach going pro, or a small business fitting into a market niche; a startup touting your company’s attributes, or an author targeting a new and larger audience: having your own blog allows you to talk to potential customers directly and show off your expertise in easily-digestible ways. You can also target market trends and specific readers while controlling your messaging to a degree not possible in other content venues.
Some people find talking about themselves distasteful. Others are made uncomfortable when forced to discuss their best attributes. Whether from real or false modesty, a simple lack of confidence, a philosophical predilection, or an intellectual decision based on previous experience, the fact is: many folks simply don’t enjoy self-promotion.
Before you dive into the nitty-gritty of your content marketing plan, you need to know the audience for whom the content is intended. There’s no point in making it otherwise; whether it’s a blog or a video or an infographic, you’re wasting your time and energy making anything that isn’t targeted to a specific potential client or customer.