In our several years of content writing and marketing experience, we’ve observed that crafting content can be a waste of time unless you map out a hole-free content journey for your buyers.
Have you noticed how a purchase is actually done in our modern era?If you have, you probably know why it’s so important to map out the content journey that can turn prospects into customers. This is because the internet has changed the way we make purchasing decisions. Yes, we are increasingly becoming used to searching for relevant and useful information online before buying to help us select the right product or service.
You adopted blogging as one of your content marketing strategies to expand your audience and grow rapidly. But you’re having difficulty finding time for blogging.
How much time did it take when you wrote your last blog post? My guess: at least four to five hours. Sometimes, it takes up to eight hours before you hit the “publish” button. In general, you need to do this for one or two blog posts per week to keep your audience engaged and market your expertise!
Because you understand the importance of blogging, you’ve built out a blog to spread your talent and skills in order to position yourself as a thought leader in your space.
Successful blogging requires you to be proficient in a number of skills, like keyword research, user and search engine-friendly content creation, and blog management. Yes, this will eat up your valuable time and energy in order to make the blog a perfect content marketing tool. That’s why most of the successful entrepreneurs, life coaches, and authors find alternatives that work best for them.
What are the two important things your clients take into consideration before theyhire you?
- Your ability to do what you say you do (i.e. they want to feel that your service is worth their time and money)
- The idea that your are easygoing and they will enjoy working with you
So, how can you inject confidence into your potential clients?
Before understanding what an inbound marketing agency is, we need to know what actually is inbound marketing. Even after several years of its existence in the marketing world, many marketers are still skeptical about its effectiveness and certainty. This is mainly because they are afraid of disruption that this transition may cause to their currently working system.