You adopted blogging as one of your content marketing strategies to expand your audience and grow rapidly. But you’re having difficulty finding time for blogging.
How much time did it take when you wrote your last blog post? My guess: at least four to five hours. Sometimes, it takes up to eight hours before you hit the “publish” button. In general, you need to do this for one or two blog posts per week to keep your audience engaged and market your expertise!
Writing your own blog posts takes up a lot of your precious time, but the following tips will help you be more efficient and on budget.
1. Set your blogging goal
Start with an end goal in mind so you know what are going to achieve in the post. Goal setting is done with your buyer persona, their stage in the buying process, and what you want them to do in mind to help you select the right topic.
2. Read other’s blogs
Instead of generating ideas out of thin air, make a habit of reading blogs in your niche and look for ideas that resonate with your audience. Thus, you will not only save time, but will get proven topics to write on.
3. Maintain a dump file
Create a dump file for ideas collected from various blogs with sources attached to the notes. From the jotted down ideas, you can select one and start writing without wasting time wondering what to write about.
4. Set a deadline
Set a realistic deadline and stick to it so you don’t waste time procrastinating. Without maintaining deadlines, you will feel pressured or rushed at the last moment, compromising the quality of the blog post. However, don’t set unrealistic deadlines only to produce poorly written blog posts.
5. Limit distractions
Turn off things that normally cause distraction. For example, disconnect your internet connection to avoid browsing or turn off your phone. The more you concentrate, the less time you spend on the post.
6. Start writing
Now comes the most time consuming part - actually writing the post. As you have already selected the title and crafted the outline clearly, you’re well ahead of the procrastination and writer’s block often associated with starting writing.
When crafting the post, follow the followings to make it compelling:
- Maintain conversational style
- Tell stories
- Solve the problem
7. Collect/create graphics
No worries about cool graphics. You don’t have to be a Photoshop genius for your blog graphics. Easy to use tools like Canva really comes in handy and allow you to create your own graphics very easily. Only keep in mind that relevant graphics make you post visually appealing.
8. Don’t be perfectionist
The world is not perfect, so you don’t need to practice perfection in all your blog posts. Timely write-up is sometimes more important than taking a long time perfecting a post. But before you publish, don’t forget to check for glaring grammatical mistakes and typos.
9. Promote the post
Publishing the post is not the end of the journey. To make it visible to wider audiences, you need to promote the blog post where your customers are spending time. Social media is a good place to start. Promoting content on niche sites expands your reach and introduces your expertise with new audiences.
But in our experiences in working with coaches, authors, and busy entrepreneurs, we have seen most of them love working with a ghost blogger to write as them. This is because it saves so much time and energy. Also, not all entrepreneurs are good at creating quality content that engages and converts.
If you want to make the most of blogging with ease, outsourcing your blogging duties to a ghost blogger is the smart solution. To get started, read “Your Ultimate Guide on Ghost Blogging” so you make the right decision. It’s FREE.