Best Content Marketing Blog Ever!

Tips, tricks, and advice for doing business the write way

5 B2B lead nurturing best practices to implement ASAP


In the past, marketers would stay connected to their potential buyers by using drip marketing, a program that sent out a series of messages (direct mail, email, etc.) at an interval selected by the marketer.

The problem? It was non-adaptive.

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The truth about developing a content strategy for your clients

When it comes to developing a content strategy for their clients, many marketers and business consultants are biting off more than they can chew. Why is that?

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The Buyer's Journey Isn't Linear Anymore

Forget everything you’ve ever known about your buyer’s journey! Okay, maybe not everything, but almost all of it.

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6 Inbound Marketing Tactics for Exponential ROI

So, you're not seeing a return on your marketing investment. What the heck are you doing wrong? Often, the issue is that you're just ticking off boxes and doing what you think you're supposed to be doing with no thought to how  your various attempts are supposed to work together. But don't worry! With smarter strategy and inbound, it's totally fixable. 

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Should you still blog around the holidays?

Should I blog around the holidays? It’s the top question many marketers ask once Black Friday and Cyber Monday have passed.

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Why topic clusters are essential to your digital strategy

When Google decided to have conversations with its users, everything we had known about SEO and digital marketing changed.

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10 Best Tools for Remote Content Marketing Teams

Team Impressa is a 100% digital team, which means that all of our collaboration has to be done online. When it comes to things like blog posts and social media content, that’s not terribly complicated. But how do we keep everyone on the same page when we’re working on more complex projects like website redesigns and in-depth ebooks or white papers?

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3 Steps to Creating Good Content When Your Product is Complicated

We work with a lot of tech clients here at Impressa Solutions, and many of them share the same two challenges when it comes to content strategy: how do we a) communicate what we do in an easy-to-understand way, and b) make sure people are seeing our messages?

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OMG! Viral Marketing isn't Really a Thing!

A client dumped us a few summers ago. After a very warm working relationship over several months, I received a very cold email out of the blue telling us our content and consulting services--including the content marketing strategy we were making them--were no longer needed because they decided to do "viral marketing."

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A Quick & Dirty Marketing Strategy Roadmap

Many businesses are quite scattered when it comes to marketing strategy. Instead of constructing a plan, many take a scattershot approach--putting in a little bit of effort here, a little bit there, trying this for a hot minute, and then a big push for whatever option seems to be the cheapest or was sold the best. That isn’t a strategy, but it’s a fantastic way to diminish potential ROI and see less than impressive results.  Instead, focus on building a brand blueprint,

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