Content strategy trends 2023

Content strategy trends: what content works on social media in 2023

Julia Babicheva content strategy, digital marketing

Creating content in 2023 is challenging, and increasing content ROI will depend on how realistic and up-to-date your content strategy is. Think about it. AI can now generate text, images, videos, and code, making it cheap and easy for anyone to write a blog post or try to “go viral” with social media posts suggested by tools like ChatGPT.

10-Incredible-tools-for-building-your-digital-content-strategy-man-surrounded-by-tools

10 Incredible tools for building your agency’s digital content strategy

Julie Ewald content marketing, digital marketing

Yes, content is still king! But content alone isn’t going to bring that optimal ROI you’ve been telling your clients about. As a marketer, you should know that content without a strategy is like a king without his cavalry. Over 90 percent of marketers use content marketing to attract and capture leads. However, only 41 percent of B2B Marketers have a

A-road-that-ends-with-a-hand-Marketing-Strategy-Roadmap-for-Brand-Blueprint

Your first step to a Marketing Strategy Roadmap: The Brand Blueprint

Julie Ewald branding, content strategy, marketing strategy

As an entrepreneur that had, at some point, defined your product or service, you now feel ready to start showing it off to the world.  You want to start churning out content, attracting traffic that will turn into leads and convert to customers before they even know what hit them. If only B2B marketing would be that simple…

Illustration on red background of two people in masks an appropriate distance apart, hugging in spirit

COVID-19 crisis communications for B2B brands

Julie Ewald content strategy, FAQ, marketing strategy

With the current COVID-19 global pandemic, crisis communications are suddenly one of the many new things businesses are finding themselves wrestling with. It’s understandable. Knowing what to say to your clients, leads, and other list members — and if you should say something at all — is an incredible challenge. There is no single “right” thing to say, but there are plenty of wrong things that could come off as tone-deaf, insensitive, oblivious, or worse — creating negative, lasting repercussions for your brand.