We work with a lot of tech clients here at Impressa Solutions, and many of them share the same two challenges when it comes to content strategy: how do we a) communicate what we do in an easy-to-understand way, and b) make sure people are seeing our messages?
Chances are that you've heard of Canva - the photo-editing and graphic design website. If you're still not using it, maybe you're just unsure of whether or not it lives up to the hype.
Chances are also that you're knee-deep in content creation and you know you need new images to go with all your awesome content, but stock images just won't cut it? That's fine. You don't need them! You just need Canva to create beautiful, on-brand, free images.
A client dumped us a few summers ago. After a very warm working relationship over several months, I received a very cold email out of the blue telling us our content and consulting services--including the content marketing strategy we were making them--were no longer needed because they decided to do "viral marketing."
We do (and have done) a lot of blogging on behalf of a lot of clients. From ghostwriting for life coaches to giving voice to a startup brand, we’ve seemingly done it all when it comes to blogging. However, you may never, ever want to outsource blog posts to Team Impressa. Here are seven reasons why:
The sheer amount of stuff one can do on social media platforms like Twitter, Pinterest, Instagram, and Facebook can confuse and paralyze some users. But life coaches know better. They realize that these services, while fun to use and bursting with information, are also near-perfect vehicles for delivering messages of empowerment and connection to people who want to hear them. As such, life coaches tend to be excellent social media users.
Many businesses are quite scattered when it comes to marketing strategy. Instead of constructing a plan, many take a scattershot approach--putting in a little bit of effort here, a little bit there, trying this for a hot minute, and then a big push for whatever option seems to be the cheapest or was sold the best. That isn’t a strategy, but it’s a fantastic way to diminish potential ROI and see less than impressive results. Instead, focus on building a brand blueprint,
I get a major case of the warm and fuzzies when a client hands us the reigns and lets us create all kinds of cool content for their blog. When the sky is the limit, we are able to whip up a wonderful content mix that offers a range of something to cater to every persona that makes up their ideal audience. This allows us to create an entire library of brilliant on-brand content that’s basically begging to be shared and maybe even go viral. But this doesn’t mean this is always a good idea, as there are a few negative outcomes you could anticipate.
In our several years of content writing and marketing experience, we’ve observed that crafting content can be a waste of time unless you map out a hole-free content journey for your buyers.
Having a strategy for your content is imperative to it’s success. Now I know some folks just toss some content out into the world and get lucky, but that’s not the case for most who are seeing traction and profits from their content marketing. Yes, you are excited to jump in, but look before you leap! Making a content marketing strategy is usually the ticket, and I whipped up a webinar on the very topic. If you don’t have 30 minutes or so, here are five tips to get you started.