Best Content Marketing Blog Ever!

Tips, tricks, and advice for doing business the write way

The Buyer's Journey Isn't Linear Anymore

Forget everything you’ve ever known about your buyer’s journey! Okay, maybe not everything, but almost all of it.

Read More

6 Inbound Marketing Tactics for Exponential ROI

So, you're not seeing a return on your marketing investment. What the heck are you doing wrong? Often, the issue is that you're just ticking off boxes and doing what you think you're supposed to be doing with no thought to how  your various attempts are supposed to work together. But don't worry! With smarter strategy and inbound, it's totally fixable. 

Read More

Should you still blog around the holidays?

Should I blog around the holidays? It’s the top question many marketers ask once Black Friday and Cyber Monday have passed.

Read More

Why topic clusters are essential to your digital strategy

When Google decided to have conversations with its users, everything we had known about SEO and digital marketing changed.

Read More

10 Best Tools for Remote Content Marketing Teams

Team Impressa is a 100% digital team, which means that all of our collaboration has to be done online. When it comes to things like blog posts and social media content, that’s not terribly complicated. But how do we keep everyone on the same page when we’re working on more complex projects like website redesigns and in-depth ebooks or white papers?

Read More

3 Steps to Creating Good Content When Your Product is Complicated

We work with a lot of tech clients here at Impressa Solutions, and many of them share the same two challenges when it comes to content strategy: how do we a) communicate what we do in an easy-to-understand way, and b) make sure people are seeing our messages?

Read More

Top 3 Reasons to Start Using Canva

Chances are that you've heard of Canva - the photo-editing and graphic design website. If you're still not using it, maybe you're just unsure of whether or not it lives up to the hype.

Chances are also that you're knee-deep in content creation and you know you need new images to go with all your awesome content, but stock images just won't cut it? That's fine. You don't need them! You just need Canva to create beautiful, on-brand, free images.

Read More

OMG! Viral Marketing isn't Really a Thing!

A client dumped us a few summers ago. After a very warm working relationship over several months, I received a very cold email out of the blue telling us our content and consulting services--including the content marketing strategy we were making them--were no longer needed because they decided to do "viral marketing."

Read More

7 Reasons Why You Should Never Outsource Blog Posts to Us

 We do (and have done) a lot of blogging on behalf of a lot of clients. From ghostwriting for life coaches to giving voice to a startup brand, we’ve seemingly done it all when it comes to blogging. However, you may never, ever want to outsource blog posts to Team Impressa. Here are seven reasons why: 

Read More

7 Keys to Inbound Marketing on Social Media for Life Coaches

The sheer amount of stuff one can do on social media platforms like Twitter, Pinterest, Instagram, and Facebook can confuse and paralyze some users. But life coaches know better. They realize that these services, while fun to use and bursting with information, are also near-perfect vehicles for delivering messages of empowerment and connection to people who want to hear them. As such, life coaches tend to be excellent social media users.

Read More